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Revolutionising Marketing Consulting: How activ’s Online Franchise Model Empowers Consultants to Scale Their Businesses

In today’s fast-evolving business landscape, the need for a supportive, innovative approach to marketing consulting has never been clearer. With the launch of activ’s unique online franchise model, led by GBEA finalist Katie Bullon, marketing consultants now have a groundbreaking opportunity to scale their businesses, connect with like-minded professionals, and tap into resources designed for success.

The first intake goes live on 4th November, marking a new chapter for marketing professionals seeking to grow their businesses while enjoying the support of an award-winning franchise. With Katie at the helm, activ Marketing is redefining the way freelance consultants approach growth, making it accessible, community-focused, and full of potential.

Why Marketing Consultants Face Unique Challenges—and How activ's Franchise Model Solves Them

Marketing consulting is a field full of creativity and potential, but it also presents unique hurdles, particularly when it comes to scaling and finding consistent support. Independent consultants often face the struggle of being “one-person armies,” responsible for everything from client acquisition to delivering top-notch results. Add in the demands of staying updated on industry trends and managing business operations, and it can quickly become overwhelming.

This is where activ Marketing steps in. Katie Bullon, having walked the same path as a franchisee, understands these challenges inside out. The activ franchise model is designed with the consultant’s needs at heart, offering practical resources, structured support, and a community where consultants—women and men alike—can collaborate and thrive. More than just a franchise, activ is a solution to the common pain points of independent consultants, enabling them to focus on growth without the usual headaches of scaling alone.

Katie’s journey as a franchisee-turned-franchisor gives her a unique perspective on the industry. She’s transformed activ into an award-winning franchise that empowers consultants to build businesses on their terms, giving them the confidence to take control and flourish. With activ, consultants are not just gaining a franchise; they’re joining a supportive, dynamic network.

A Vision for Transformation: Katie Bullon's Approach to Building a Thriving Community of Marketing Professionals

Katie Bullon is no stranger to the challenges of building a business. She began her journey as an independent franchisee, experiencing first-hand the ups and downs of consulting. Over the years, she’s reimagined the role of a franchisor, establishing activ Marketing as a forward-thinking, supportive ecosystem where consultants can grow professionally and personally.

Now, as a finalist for Creative Entrepreneur of the Year at the Great British Entrepreneur Awards, Katie’s vision and dedication are receiving well-deserved recognition. But beyond the accolades, Katie’s true passion lies in helping others succeed. Her approach is simple yet powerful: create an environment where consultants feel empowered, supported, and equipped to reach their full potential.

“Having walked the path as a franchisee, I know first-hand the challenges marketing consultants face in scaling their businesses. That’s why I’m committed to leading a franchise model that offers practical, comprehensive support to help them succeed,” Katie says. For her, activ is more than a business model—it’s a community where consultants find value, camaraderie, and the tools they need to thrive.

The UK Franchise Industry and Its Impact

The UK franchise sector is booming, with over £19.1 billion contributed to the economy annually. Franchising offers a proven pathway to profitability, with an impressive 89% of franchisees reporting profitability (British Franchise Association, 2024). This trend shows no signs of slowing down, making it an exciting time for those looking to enter the franchising world.

activ’s new online franchise model is at the forefront of this growth, bridging the gap between traditional franchising and the modern digital economy. Unlike many franchises that require in-person commitments, activ’s model is fully online, offering flexibility for consultants to work from anywhere while still enjoying the benefits of franchise support.

The franchise model doesn’t just empower consultants; it empowers their clients as well. Through activ, businesses across the UK gain access to high-quality marketing services tailored to their needs, delivered by passionate consultants who are part of a trusted, BFA-approved franchise network. This blend of local expertise and national support is what sets activ apart, making it a trusted partner for businesses looking to scale their marketing efforts effectively.

What Sets activ’s Online Franchise Model Apart

activ Marketing is not just another franchise; it’s a tailored experience for marketing consultants ready to elevate their careers. So, what makes activ’s online franchise model truly unique?

  1. Comprehensive Support: activ’s franchise model includes a full accelerator programme designed specifically for marketing consultants. This programme goes beyond standard franchise training by offering strategic guidance, hands-on support, and a wealth of resources to help consultants succeed. Whether you’re new to the industry or an experienced marketer, the support structure is designed to help you hit the ground running.
  2. A Community-Driven Network: One of the biggest draws of activ is its sense of community. Franchisees are encouraged to collaborate, share insights, and grow together. activ’s model fosters a supportive environment, where consultants are never isolated but instead part of a thriving network of like-minded professionals.
  3. Flexibility and Freedom: activ’s online model allows consultants to work from anywhere, making it a perfect fit for today’s dynamic world. Unlike traditional franchise models that require a physical presence, activ’s approach is digital-first, giving consultants the flexibility to balance work with other commitments.
  4. BFA Accreditation: As the only BFA-approved marketing agency franchise in the UK, activ holds itself to the highest standards. This accreditation reflects activ’s commitment to ethical, effective franchising, offering franchisees the assurance that they’re part of a credible, reputable network.

Launching with an initial intake at an introductory price, activ’s new model is set to transform the landscape for marketing consultants, providing a structured yet flexible pathway to build and scale their businesses. It’s more than an opportunity; it’s a movement towards a new way of working.

Launch Details and How to Get Involved

Are you a marketing professional looking to scale your business while being part of a supportive community? The wait is over. activ Marketing’s online franchise model launches on 4th November, with ongoing recruitment to follow. This is your chance to join an award-winning franchise and become part of a network that’s redefining the way marketing consultants operate.

With limited spaces available for the initial intake, early applicants can benefit from an exclusive introductory offer. This offer includes access to activ’s comprehensive support system, training resources, and a community of experts ready to collaborate and grow alongside you.

Ready to Join the Future of Marketing Consulting?

The future is bright for marketing consultants in the UK, and with activ’s online franchise model, the journey has never been more accessible. If you’re ready to take your career to new heights and be part of a community that champions your success, now is the time to act. Join activ, where your potential is limitless, and your growth is supported every step of the way.

For more information on how to get involved, click here.