At activ Marketing, making a difference and spreading kindness are at the core of our values. We are excited to announce our partnership with The Huggard, a Cardiff-based charity, as our Charity of the Year for 2024. This partnership is particularly meaningful as we continue to serve clients across the UK from our new headquarters in Cardiff City Centre.
On this World Homeless Day, we are proud to launch the new The Huggard website, expertly developed by our dedicated team at activ Marketing, and supported free of charge for the next 12 months.
As a national marketing agency franchise, we recognise that homelessness is a pressing issue affecting individuals throughout the UK. Current statistics show that approximately 300,000 people experience homelessness in the UK, with nearly 2,000 affected in Wales. This reality serves as a powerful reminder that homelessness can impact anyone, often arising from a few unfortunate decisions.
The Huggard plays a crucial role in supporting the homeless community in Cardiff and beyond. They provide a range of services, including shelter, food, and assistance in accessing employment and housing resources. By focusing on empowering individuals, The Huggard works tirelessly to help those in need rebuild their lives and reintegrate into society.
Our CEO, Katie Bullon, a Cardiff native, expresses her commitment to addressing this critical issue:
“When we met The Huggard team earlier this year, their message resonated deeply: homelessness can happen to anyone. This is particularly concerning in today’s economic climate, where rising living costs are putting pressure on many households across the country. I’m incredibly proud to have brought activ HQ back to Wales after acquiring the national franchise in January 2021. It’s essential for us to use our resources to support communities nationwide.”
The newly launched The Huggard website will serve as a vital resource for individuals in need. It will feature a comprehensive directory of services, detailed information on how to access support, and opportunities for the public to get involved through volunteering or donations. By offering a user-friendly platform, we aim to connect those in need with the resources available to help them navigate their challenges.
Adam Rees, CEO of The Huggard, expressed his appreciation for our partnership:
“We are incredibly grateful to activ Marketing for their generosity and support. This new website, launching on World Homeless Day, is so important if we’re to keep our clients, neighbours and the wider community informed about what we do and why. People who are homeless and sleeping rough on the streets of Cardiff come to us for immediate emergency support. Our role is to prepare them for an independent life by equipping them with the skills and coping mechanism they need to live an independent life.”
World Homeless Day serves as a crucial reminder for us all to focus on homelessness issues that affect individuals and families nationwide. At activ Marketing, we believe in using our business as a force for good. Our partnership with The Huggard not only aims to shine a spotlight on homelessness in Cardiff but also to raise awareness of the situation across the entire UK. By collaborating with local organisations, we can provide practical solutions that make a real difference in people’s lives.
We invite everyone to join us in this important cause. There are many ways you can contribute, whether it’s through spreading awareness, volunteering your time, or donating to The Huggard. Every action counts, and together we can create a community where everyone has the opportunity of a place to call home.
For more information about our charity initiatives, how to donate, and to explore the new Huggard Centre website, please visit huggard.org.uk
